Siddhi Vinayak Logistic Ltd, (SVLL), one of the fastest growing specialist road transportation and logistics Company in India collaborated with Navi Mumbai Police Department and launched an initiative to promote the launch of a nationwide campaign of "Seat Belt Se Suraksha Abhiyaan".
SVLL’s presence throughout the event included an interactive experience at the pre-race that Celebrated and shared how living a healthy life helps one to be extraordinary in everything they do. The company rallied drivers along with children from different schools around Navi Mumbai.
The SVLL drivers send inspirational messages from SVLL on highly visible billboards and signage. The objective of the collaboration of SVLL with Navi Mumbai Police Department was to provide unprecedented support, help and inspire people to integrate in themselves safety measures while driving. The new global partnership—fuelled by movement and empowered by social message, “Seat Belt Se Suraksha Abhiyaan", was built on a shared commitment to elevating the well-being of Individuals and incorporating safety measures whist driving. This initiative also embodied SVLL’s historical dedication to strongly supporting the communities in which it operates.
The goal behind initiating this campaign included saving thousands of lives and countless injuries which could be prevented by implying road safety measures by the drivers and passengers. The need of hourwas combination of effective enforcement and hardhitting public awareness campaigns to ensure that vast majority of drivers and passengers buckle up when they get in their cars.
The spark of this joint “movement” started in Navi Mumbai on Jan 22,2015 at 6:30am, incorporating varied activities in the form of yoga camp, driver safety training, gift distribution, special food arrangements. The yoga camp was conducted at 6:30am, followed by the flag off, of the Navi Mumbai Walkathon at 7:30am. The campaign launch and the Flag off wqas done by the Commissioner of Police, Navi Mumbai, Mr. K L Prasad. The campaign yearned individuals to integrate in themselves the benefits of a lifetime of running which is built on the philosophy that healthy individuals make healthy organizations.
On the occasion Dr. Deepak R. Baid, Director, Siddhi Vinayak Logistic Limited, said, “We are thrilled that the Navi Mumbai Police Department has collaborated with SVLL. This partnership presents a great way for us to accelerate our engagement with communities in the Navi Mumbai area to raise awareness about not only safety measures while driving but also enhance one’s health and fitness. Starting in 2015, we also aspire to make the Walkathon a more socially engaged experience for all its participants and fans across the nation.”
Mr. K.L. Prasad, Commissioner of Police, from Navi Mumbai Police department said, “SVLL won us over with their commitment to the initiative and elevating the well-being of our community, their corporate excellence, and their belief in the infinite potential in front of us to jointly help and inspire people through walkathon that imparts in creating a social drive that increases awareness on road safety measures.”
About Siddhi Vinayak Logistic Limited:
By building up an expansive network with companies in around every state in India, SVLL has a unique advantage as it draws its strength from enormous infrastructure, operational expertise and strong financial base. SVLL has 103 branch offices all over India with its registered office in Surat and Corporate office in Navi Mumbai. With the largest fleet size of more than 7965 vehicles in India, currently SVLL has 250 loading points in the states of Gujarat, Maharashtra, Rajasthan, Karnataka, Uttarakhand and Himachal Pradesh providing a comprehensive network and easy access.